What Is Oud Perfume? A Scent That Transcends Time

What Is Oud Perfume? A Scent That Transcends Time

The kings loved it. The queens loved it. The thieves loved it. The common man walking on the street loved it. And today’s fragrance industry loves it too. Oud (or oudh), also known as agarwood, aloeswood, or gharuwood, is nothing short of legendary.

Revered as the "Wood of the Gods," Oud is the foundation of some of the world’s most extravagant perfumes. Derived from the resinous bark of Aquilaria trees that grow exclusively in parts of Southeast Asia, it is one of the rarest and most expensive natural ingredients in the world. In fact, kilo for kilo, Oud is more costly than gold.

Unlike more common fragrance ingredients like sandalwood, vanilla, or bergamot, Oud’s distinctiveness sets it apart. Its bold, demonstrative, and powerful presence can’t simply be described—it has to be experienced. It’s the Marmite of perfumery: either loved passionately or admired from a distance, but never ignored.

Oud carries an incredible depth, with a scent all its own. In fragrance compositions, it typically sits at the base, allowing the perfume to last for hours on the skin. Its unique ability to hold other notes in place enhances the entire fragrance experience, making it a joy for anyone who wears it.

More than just a scent, Oud is an experience. It comes alive on the skin, speaking directly to the wearer, touching them deep inside. Its ability to drive away feelings of depression and evoke joy and satisfaction is unlike anything else in perfumery. Wearing Oud isn’t just about smelling good—it’s about connecting with a rich, ancient tradition that still holds power today.

Explore our collections featuring Oud and other exotic ingredients.