OUR STORY
OUD COLLECTION™ Australia was born from a quiet rebellion against the ordinary.
For years, the mainstream fragrance world left us unmoved. The scents were polished, yes. Fancy, yes. But they lacked something essential — the soul, the thrill, the raw emotion that lingers in memory. We weren't searching for something safe. We were searching for something alive.
That journey led us into the world of artisanal perfumery, where our founder, Muhammad, discovered the unmatched power of oud. What began as a fascination quickly turned into a full immersion: years spent exploring rare pure oud oils, investing everything to understand the nuances, the integrity, the wild, complex spirit of the material. Some ouds spoke like entire perfumes. Others, while beautiful, lacked the structure to feel wearable.
This tension — between wild natural richness and refined olfactory experience — became the heartbeat of OUD COLLECTION™.
In 2019, we began our own chapter. Our goal wasn’t to chase trends or mimic designer playbooks. We wanted to offer something different: artisanal perfumes that speak with presence, depth, and lasting character. Compositions that don’t just smell good — they say something.
We work with high-quality natural materials not to romanticize them, but to let them perform. Sometimes that means showcasing them boldly. Other times, it means building a frame around them so they shine. Either way, our focus is on clarity, intent, and impact.
We don’t release batches to chase rarity. We don’t price for exclusivity. We create to deliver the kind of emotional and sensory experience that true enthusiasts crave — whether in oil format or extrait.
After serving Australia since 2019, we are now moving to bring our collection to the world — to show what exists beyond the mainstream names. Fragrances that are bold, rich, and uncompromising. Each one is an invitation to go deeper, to explore what modern artisanal perfumery can be.
This is not perfumery made to please everyone. This is perfumery made to move someone.
Welcome to OUD COLLECTION™.